Palo Creative is celebrating its 25th anniversary with a rebrand designed to elevate client experience and stay at the front of marketing trends. 

Led by founder and CEO Rob Palowitz, the agency's changes emphasize its commitment to innovation and client relationships. 

"Through this rebrand, we redefine our identity, ensure industry relevance, showcase our marketing expertise, and foster deeper connections with our clients, as it is always about the relationships we build with them," said Palowitz. "It's a collective effort, reflecting our agency's heart and the passions that define us. That's why I started the business 25 years ago, and sometimes you just need to remind yourself and everyone else of that enduring motivation."

The rebrand showcases a freshened up logo design, as well as a visual overhaul to their website. The company says these changes are to align with industry standards and highlight the agency's dedication to staying on top of cutting-edge marketing and design. 

Palo Creative's rebrand recently earned an American Advertising Award (ADDY) from the Akron chapter of the American Advertising Federation. This accolade is one of two ADDYs received this year by the Palo Creative team. 

Prospective clients are encouraged to explore the revamped website.

The company says, "the rebrand represents more than just a visual update – it's a promise of partnership and success in the ever-evolving marketing world."