She's had a record-breaking tour performing hits from her ten eras, she continues to release new music while re-recording her past albums, and now she's responsible for the most watched NFL game since the Super Bowl. 

Taylor Swift's legacy has been a major topic of discussion in recent weeks after her appearance at the Kansas City Chiefs and New York Jets NFL game on October 1 was covered repeatedly across just about every national sports and news network, which inevitably poured into the world of social media. 

This came after Kansas City Chief's Tight End Travis Kelce extended Swift an invitation to the Sunday night game, which then resulted in a boost in viewership and a 400% increase in Kelce's jersey sales, according to the NFL. 

"Broke the internet because people are like, 'Wait, is this for real? Like, did he just shoot his shot? And did she just follow through?'" New York Post Reporter and Ohio native Erin Keller said, "I think it's a really exciting time for fans of pop culture and fans of the NFL." 

The NFL isn't the only business to experience an economic impact from Swift's appearance.

Valley establishments are also seizing the moment that is Taylor Swift.

"I don't know anything that's bigger than Taylor Swift right now," Jackie Popovec, musician and lead singer of The Vindys, said.  

After the Eras Tour crashed Ticketmaster and sold out stadiums this past summer, it's no surprise local theaters are now selling out the premiere of Swift's concert on film, which comes out October 13 and has already surpassed 100 million in global ticket sales.

In fact, it marks a new 'era' for the Elm Road Triple Drive-In Theater of Warren.

The Elm Road theater said admission has always been first come, first serve, but because of the overwhelming demand from local patrons, the drive-in will make an exception to offer pre-sale tickets for Swift starting Sunday, October 8. The theater will also offer commemorative movie tickets for Swifties. 

Meanwhile, one local bar is hoping to get in on the action. Urban Tap in Warren will offer Swift-inspired cocktails and mocktails the weekend of the premiere. 

So what's behind the Taylor Swift phenomenon?

Keller said it's a cultivation that has developed for almost two decades.

"Her lyrics are the voice of a generation," she said, "She also does a great job at being mysterious." 

Keller said it comes down to Swift's songwriting that has reached the masses, keeping her die-hard fans on their toes, crossing genres, and consistently branding herself in a way that seems to never go out of style, a reputation that even the NFL knows all too well.

"She is the biggest star in the world. Of course, they're going to show her at the Kansas City Football game," she said, "She is a mastermind, I think, I think she's so huge just because she is relatable enough, she has the signature red lip, she has the signature dance moves, she's America's sweetheart, in a sense."

Popovec said Taylor Swift is "larger than life" and doesn't think she's going anywhere.

"There's one thing that Taylor Swift is really good at," she said, "Branding and marketing. She is a mastermind when it comes to that. She keeps her audience on their toes, guessing where she's going, who she's dating, where is she eating? What's she wearing?"

This all comes as Swift is about to embark on the next leg of her global stadium tour and release her next re-recorded album "1989" on October 27. 

"I think getting to see her [in concert] and being a part of this era of Taylor Swift will be historic," Keller said, "Her impact is undeniable. Whether you like her or hate her, you can't deny that." 

Popovec said what sets Swift apart from the rest is her ability to use her power but stay true to herself. 

"Totally inspirational, just for smaller bands, like even us, and everybody else in this industry that's trying to do their thing. When she goes out and puts out her own version of an album, to you know, slap back at the label that didn't give her the master rights," she said, "It's just so inspiring and true to herself, and I think people can really see that."