Farmers National Bank opens Canfield branch with a digital-focused approach
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Farmers National Bank is opening its new and technology-leading branch on July 13.
The Lab Branch, located at 4538 Boardman-Canfield Road, near the Route 11 ramps, features all of the bank's emerging technology and customer service initiatives in one convenient location.
The new branch features a team of video tellers who can virtually help customers with their banking needs via Interactive Teller Machines (ITM), in the lobby, vestibule, and a two-lane drive-thru. The branch also includes a large video wall.
"With the Lab Branch, we took a traditional bank branch concept and completely reimagined it with a focus on digital innovations and customer experience. We were able to create a one-of-a-kind banking experience that our customers have never seen before," Amber Wallace, Executive Vice President, Chief Retail/Marketing Officer, said.
In addition to housing the latest technology, the Lab Branch will provide an environment for Farmers to test out new customer service and technology initiatives and gain feedback on the experience.
The insights gained from this branch will aid in the rolling out of new technologies and services bank-wide.